Project Aim
Generation Vape explores awareness, perceptions, attitudes, knowledge and behaviours related to vaping and smoking among key audiences in Australia:

Generation Vape is a mixed-methods study that collects data every six months using surveys and every 12 months using focus groups and interviews.
Latest Results

The study shows that the social acceptability of vaping over the past few years has shifted. Young people tried vaping as it was marketing to them as fun, “safe” and full of great flavours, but the increasingly young people report the realities of vaping addiction and harm to their wellbeing.Professor Becky Freeman, Chief Investigator of the Generation Vape study, University of Sydney
Research Outputs
Generation Vape findings have been shared through the following resources:
- Illicit tobacco use by Australian young adults in 2026 (May 2026): Watts C, Egger S, McGill B, Rose S, Brooks A, Dessaix A & Freeman B.
- Turning the Tide on NSW Teen Vaping (March 2026): Freeman B, Egger S, Watts C, Madigan C, Jenkinson E, Brooks A & Dessaix A.
- Vaping and young people: Assessing early impacts of Australia’s comprehensive approach to vaping product control (July 2025): Freeman B, Egger S, Rose S, Brooks A, Madigan C & Dessaix A.
- Assessing the impacts of Australia’s vape laws on parents and teachers: early positive indicators (March 2025): McGill B, Rose S, Egger S, Brooks A, Dessaix A & Freeman B.
- Assessing the impacts of Australia’s vape laws on adolescents: early indicators of success (January 2025): Freeman B, Egger S, Brooks A & Dessaix A.
- Support for vaping policy reforms among young adult Australians aged 18-24 years (May 2024): Freeman B, Egger S, Watts C, Jenkinson E, Madigan C, Brooks A & Dessaix A.
- Vaping and smoking behaviours in Australian young adults: A short report (January 2024): Rose S, Chapman L, Egger S, Jenkinson E, Madigan C, McGill B, Yazidjoglou A, Brooks A, Dessaix A, Watts C & Freeman B.
- Vaping health perceptions and never vaping among Australian adolescents: a strength-based analysis of cross-sectional survey data: Yazidjoglou, A., Watts, C., Joshy, G., Egger, S., Banks, E., Freeman, B. (September 2025)
- ‘We’ve seen it escalate – it’s a huge problem’: A mixed methods study of teachers’ perceptions of vaping in secondary schools: McGill, B., Rose, S., Watts, C., Egger, S., Brooks, A., Jenkinson, E., West, R., Dessaix., A, Madigan, C., Freeman, B. (April 2025)
- “I just wish vaping wasn’t a thing”: an Australian qualitative study of parental concerns and perceptions towards adolescent vaping: Rose, S., McGill, B., Watts, C., Brooks, A., Dessaix, A., Freeman, B. (March 2025)
- The relationship between sports performance, physical activity and e-cigarette use among Australian adolescents: A qualitative study: Yazidjoglou, A., Watts, C., Joshy, G., Banks, E., Freeman, B. (March 2025)
- “I don’t really understand it all!”: A qualitative study of parental perceptions of Australian vaping laws: Rose, S., McGill, B., Watts, C., Dessaix, A., Freeman, B. (February 2025)
Videos
Media Releases

Generation Vape would like to thank and acknowledge our research and funding partners
The Daffodil Centre is a proud research partner for the Generation Vape Research Project.
Generation Vape research is proudly funded by the Australian Government Department of Health, Disability and Ageing.
Generation Vape research is proudly funded by the NSW Government in association with NSW Health and Cancer Institute NSW.
The University of Sydney is a proud research partner for the Generation Vape Research Project.
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If you know a retailer selling vapes illegally in your community please report it.