Slip, Slop, Slap, Seek, Slide
Australia has the highest rate of skin cancer in the world, it’s even referred to as our national cancer. Each year in Australia, over 440,000 people are treated for skin cancer and unfortunately more than 2,000 people die from skin cancer. Proper sun protection is crucial, this is why Cancer Council recommends people to protect themselves in five simple ways.
Protect yourself in five ways
About the Slip, Slop, Slap campaign
One of the most successful health campaigns in Australia’s history was launched by Cancer Council in 1981. Sid the seagull, wearing board shorts, a T-shirt and a hat, tap-danced his way across TV screens singing a catchy jingle to remind us of three easy ways of protecting against skin cancer.
Slip, Slop, Slap! It sounds like a breeze when you say it like that. Slip, Slop, Slap! In the sun we always say “Slip Slop Slap!” Slip, Slop, Slap! Slip on a shirt, slop on sunscreen and slap on a hat, Slip, Slop, Slap! You can stop skin cancer – say: “Slip, Slop, Slap!”
Slip! Slop! Slap! – The Original Sid the Seagull video
The Slip, Slop, Slap slogan has become institutionalised as the core message of Cancer Council’s SunSmart program. The campaign is widely credited as playing a key role in the dramatic shift in sun protection attitudes and behaviour over the past two decades. In 2007, the slogan was updated to Slip, Slop, Slap, Seek, Slide to reflect the importance of seeking shade and sliding on wraparound sunglasses to prevent sun damage.