Food Marketing to Children – Position Statement

Obesity is a risk factor for cancers of the oesophagus, pancreas, bowel, endometrium, kidney and breast (postmenopausal women only)[1].

Reducing children’s exposure to unhealthy food* marketing has been recommended as an important area for action in the prevention of obesity[2].

Systematic reviews have found that children do not understand the persuasive intent of food marketing; that food marketing influences children’s food preferences and generates positive beliefs about the foods advertised; and food marketing influences children’s purchase requests and ultimately children’s food consumption[3].

Australian research on food marketing to children has consistently shown that children are exposed to high levels of unhealthy food advertisements on television[4]. In addition, the limited research relating to food marketing using other non-broadcast media and more recently online media similarly demonstrates a high level of unhealthy food marketing to children.

To date, industry codes of practice on responsible marketing to children have not been effective in reducing children’s exposure to unhealthy food marketing[5].

See the full position statement:
Food Marketing to Children Position Statement

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