A partnership driven by purpose 

The work of Cancer Council would not be possible without the generosity of our partners. Among them is our partner Bridge to Good, the charitable arm established by the team behind consultancy firm The Bridge International.  

Through Bridge to Good, the organisation has provided invaluable support to Cancer Council’s Supporter Experience teams and Transport to Treatment service, helping strengthen the way we assist people affected by cancer.  

Sara and Stuart, co-founders of The Bridge International, said they established their foundation, Bridge to Good to “give back and support charities that make a big difference to people’s lives.”  

“We work with Cancer Council to give back, not just through donations, but by helping them be better at what they do every single day,” they said.  

This partnership has played an important role in improving efficiency and service delivery across Cancer Council NSW.  

Yael Wasserman, Supporter Experience and Digital Unit Manager, said Bridge to Good has been instrumental in helping the organisation evolve its supporter engagement model. 

“As we reposition our Supporter Care team into a value-generating function, Bridge to Good has played a key role in bringing clarity as we shift from a traditional inquiry-handling line into a proactive, value-driven engagement team,” Yael said.  

“They have helped us strengthen leadership capability, standardise performance metrics and establish more effective workforce planning practices. This has enabled the team to manage a 27 per cent year-on-year increase in inquiry volume without increasing headcount.  

“Whenever we need a reality check about any aspect of contact centre management, Bridge to Good has been there to offer support and guidance.”  

The foundation also supports Cancer Council’s Transport to Treatment program, a free service that helps people get to and from cancer treatment when transport is a barrier.  

“Bridge to Good has played an important role in supporting the optimisation of our Transport to Treatment service, helping us to respond to a significant increase in demand for this support from cancer patients and carers,” said Sophie Anderson, Manager, Practical Support Services for Cancer Council NSW. 

“Bridge to Good has helped us identify operational efficiencies, improve communication journeys, and test and implement new approaches and solutions to enhance the service. This includes client reminder SMS messages, which have helped reduce booking changes, and a dedicated phone line for volunteer drivers, making communication quicker and easier during busy periods. These improvements are helping create a smoother experience for clients, volunteers and staff, while supporting the continued growth of the service.” 

For Sara and Stuart, their connection to Cancer Council is deeply personal.  

Stuart’s father died from pancreatic cancer.  

“My father was diagnosed with pancreatic cancer. We lost him way too early,” he said.  

“That had a profound impact on me and the kids.”  

Earlier this year, Sara’s sister was diagnosed with leukemia and has been undergoing treatment.  

“Thankfully, she’s through most of that now and things are looking really great,” Sara said.  

“To have Cancer Council be there in those moments of need and help you navigate the system – that’s a really special thing and such an important thing.”  

She added that witnessing the dedication of Cancer Council staff continues to inspire her.  

“It always amazes me how much people give back and how much people who work for organisations like Cancer Council give of their entire selves – their effort, their energy and their connection to purpose.  

“It’s a real privilege to be a small part of that and support the people who help the people.”  

This year, team members from The Bridge International are taking their support one step further by participating in the Daffodil Day Dip Boardroom to Ice Bath Challenge, braving the cold to raise funds for cancer research.  

“It’s a really great and fun way to raise awareness and funds for such an important cause,” Stuart said.  

Read more about The Bridge, here. To find out how your organisation could partner with Cancer Council, please contact [email protected]