Media Room

Palliative care campaign wins international advocacy award

4th October 2018 - Advocacy

On 2 October at the World Cancer Congress 2018 in Kuala Lumpur, Cancer Council NSW won the international Advocacy with Impact Award.

The first of its kind, the award was presented by the Union for International Cancer Control (UICC) in recognition of the 2017 I Care for Palliative Care campaign, which was instrumental in achieving an additional $100 million over four years for palliative care services in NSW. As a result, more people with a life-limiting cancer across NSW will receive palliative care when and where they need it.

In presenting the prestigious award, Professor Sanchia Aranda, President of the UICC, highlighted the quality of the campaign’s planning process and engagement of strategic partners throughout the life of the campaign. She cited Cancer Council’s efforts to address equity and noted the positive impact on the provision of health services and on the attitudes of people towards palliative care.

The win was the result of the hard efforts of Cancer Council NSW’s Policy and Advocacy team and everyone involved in the I Care for Palliative Care campaign, including regional staff, volunteer leaders and more than 26,000 CanAct community members across NSW.

Cancer Council NSW Advocacy Campaigns Manager, Mark Ludbrooke said “as a result of their tireless efforts, thousands of pledges of support were secured, stories about palliative care experiences were collected and hundreds of items of media coverage were generated.  In addition, local campaign launch events were hosted across the state and advocates met with nearly every MP to convince them to take action.”

The I Care for Palliative Care campaign called on the NSW Government to fund additional specialist palliative care nurses and doctors and provide culturally appropriate palliative care for Aboriginal communities. 

In response to this campaign and the related collaborative efforts of the Push for Palliative campaign, the NSW Government made a substantial commitment to palliative care in the 2017/18 budget.

“This award recognises and acknowledges what can be achieved when people use their collective voices to convince government to take action to reduce the impact of cancer in our community.” Mr Ludbrooke concluded.