Cancer Council NSW appoints circul8 to launch new online campaign

11 December 2011

Boutique social  media agency  circul8  has won a three-way competitive agency pitch for Cancer Council NSW’s Community Fundraising division.

 Over a seven month contract  circul8  will  roll-out a fully integrated campaign across print and digital  with a focus on social media  for the growth and retention of supporters.

 Alana Stocks, managing director at  circul8  leads a passionate and creative team who are thrilled to launch this new campaign for Cancer Council NSW.

 “Our  team  is very  excited  to win this pitch. We thrive on delivering fun and captivating campaigns which engage online audiences,” Alana said.

 “To work with Cancer Council NSW is a wonderful opportunity to build on our expertise delivering campaigns primarily within the not-for-profit and tourism sectors.”

 Julie Roberts,  Community Events Fundraising Manager – Do Your Thing at Cancer Council NSW was impressed by  circul8‘s creative campaign portfolio and the strategy for its new campaign making them the perfect agency to have on board.

 “We were looking for a fresh approach to attract people who were interested in fundraising to our site,” she said.  

 “Circul8 impressed us because of their creative strategy which is both innovative and dynamic for the category.   They have also delivered highly successful past campaigns on a small budget which is a constant challenge in the not-for-profit sector.

 “We are very excited to have them on board to launch our fundraising drive early this year, and look forward to seeing the interactive elements of the online campaign.”

 circul8  has created award winning social and viral campaigns for clients such as Greenpeace,  Tourism Queensland, Kenya Tourist Board, Papua New Guinea TBA,, Wine Australia and Contiki.   Please visit  for more information and view past campaigns.