Submission to Food Standards Australia New Zealand on the proposed extended transition period for dietary fibre claim requirements

In November 2014, Cancer Council NSW on behalf of Cancer Council Australia responded to Food Standards Australia New Zealand on the proposed extended transition period for dietary fibre claim requirements.

Cancer Council is concerned about the way in which false, misleading, deceptive, or simply misunderstood marketing practices can contribute to unhealthy food choices, the development of obesity and therefore the risk of cancer. We believe this request from the food industry an attempt to delay the introduction of food labelling initiatives designed to provide consumers with reliable, independent information about the healthiness of the foods they eat. Therefore we recommend that the extension of the transition period is not granted.

Download the full submission here

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