In March 2012, Cancer Council responded to Food Standards Australia New Zealand on Proposal P293 – Nutrition, Health and Related Claims Revised Draft Standard 1.2.7 and Regulation of Fat-Free and % Fat-Free Claims.
Cancer Council was concerned about the way in which false, potentially misleading, deceptive, or simply misunderstood marketing practices can contribute to the development of obesity and therefore the risk of cancer. With high rates of obesity in Australia and obesity a significant risk factor for cancer, these issues are extremely important. We are also concerned about the possibility of food manufacturers making specific health claims in relation to cancer, as well as nutrition claims about the healthiness of foods.
This submission focused on the clarity, user-friendliness, enforceability and likely consumer perceptions of the various regulatory models provided in the draft Standard 1.2.7.