In February 2013, Cancer Council NSW responded to the Australian National Preventive Health Agency report on Alcohol advertising: the effectiveness of current regulatory codes in addressing community concerns.
In this submission, Cancer Council NSW recommended that the Federal Government assume full responsibility for the regulation of alcohol advertising in Australia, and that the advertising codes should be administered by an independent body with the power to monitor, investigate and penalise breaches of the code.
In the absence of this, alcohol regulations should be strengthened by:
1. Amending the regulation of alcohol advertising to encompass advertising placement and not just content of the advertisements;
2. Expanding regulation so that compliance is mandatory for all aspects of the alcohol industry, including independent producers and the retail sector;
3. Abolishing the exception that allows alcohol to be advertised during live sporting events;
4. Introducing regulations to stop alcohol companies from sponsoring sporting and cultural events popular with children and young people;
5. Introducing regulations to prevent alcohol companies from sponsoring amateur sporting clubs who have underage members or teams;
6. Ensuring that any alcohol advertising code includes a clause that relates to the drinking culture, in terms of not allowing advertisements and promotions that normalise frequent and excessive alcohol consumption;
7. Reviewing the membership of the Alcohol Beverages Advertising (and Packaging) Code (ABAC) management committee to ensure that members are independent of the alcohol industry; and
8. Including a minimum of one public health representative on the management committee of the ABAC Scheme.