Cancer Council NSW appoints circul8 to launch new online campaign
11 December 2011
Boutique social media agency circul8 has won a three-way competitive agency pitch for Cancer Council NSW's Community Fundraising division.
Over a seven month contract circul8 will roll-out a fully integrated campaign across print and digital with a focus on social media for the growth and retention of supporters.
Alana Stocks, managing director at circul8 leads a passionate and creative team who are thrilled to launch this new campaign for Cancer Council NSW.
"Our team is very excited to win this pitch. We thrive on delivering fun and captivating campaigns which engage online audiences," Alana said.
"To work with Cancer Council NSW is a wonderful opportunity to build on our expertise delivering campaigns primarily within the not-for-profit and tourism sectors."
Julie Roberts, Community Events Fundraising Manager - Do Your Thing at Cancer Council NSW was impressed by circul8's creative campaign portfolio and the strategy for its new campaign making them the perfect agency to have on board.
"We were looking for a fresh approach to attract people who were interested in fundraising to our site," she said.
"Circul8 impressed us because of their creative strategy which is both innovative and dynamic for the category. They have also delivered highly successful past campaigns on a small budget which is a constant challenge in the not-for-profit sector.
"We are very excited to have them on board to launch our fundraising drive early this year, and look forward to seeing the interactive elements of the online campaign."
circul8 has created award winning social and viral campaigns for clients such as Greenpeace, Tourism Queensland, Kenya Tourist Board, Papua New Guinea TBA, CareerOne.com.au, Wine Australia and Contiki. Please visit www.circul8.com.au for more information and view past campaigns.